Who is FDI? – FDI Merges With Youngevity
Financial Destination or FDI is a Network Marketing benefits company. The company has a product line featuring Financial Services, Wellness, and Telecom services. In an era of increasing costs, decreasing value, and economic uncertainty, FDI is offering their unique brand of benefits that have the potential to impact consumers and their reps in a positive way.
FDI’s History – Finding Their Way
Over the years FDI has made several changes to their business, they began as a financial literacy company. Looking to expand and increase retention FDI merged with a telecom company GI Connect to form FDI International. FDI International was set to be focused on Telecom with a suite of business benefits. Unfortunately the company’s cultures did not mesh well and as quickly as FDI and GI Connect merged they separated. However, that did not stop FDI, the company went on to introduce FDI Voice and FDI Mobile through their own partnerships and strategic moves and began to focus on the trends surrounding the hand’s free laws with solutions to prevent texting and driving. From their FDI seemed to have found a good path to move down; however they changed their focus once again. FDI recently began marketing and leading with a free discount pharmacy card, that gives customers a way to save on their 15 to 85% on prescription drugs giving distributors a way to give free value and create income when consumers save on the cost of medication.
So FDI is a resilient company with an extremely loyal distributor base that has stayed the course in spite of all the changes inside the marketing plan. This may be in part due to FDI’s revolutionary recognition program and the strength of their field leadership.
About Youngevity – FDI Merges With Youngevity
Youngevity Essential Life Sciences is a wholly-owned subsidiary of AL International a nutritional and company dedicated to improving lifestyles through vibrant health and flourishing economics. Youngevity was founded in 1997 by Drs. Joel Wallach and Ma Lan. According to the company they are the only network marketing company with an FDA-authorized health claim.
Youngevity is no stranger to acquiring MLM companies on July 11, 2011 Youngevity merged with Javalution Coffee Company, which owns and distributes Café La Rica and other brands, which are distributed to retailers. Javalution also roasts the JavaFit brand of coffee with health benefits. In addition to FDI and Javalution – Youngevity has also recently acquired Bellamora, R-Garden, Drink ACT, Escape International, Pur3x, Adaptogenix, and Ethos Environmental. The company is obviously focused on growing their product line, distributor base, and national and international footprint.
The Leadership Post Merger – FDI Merges With Youngevity
Steve Wallach will remain as CEO of Youngevity, however there is a new President. Bill Andreoli, who was formerly the President and Founder of FDI is now the president of Youngevity. Michelle Wallach remains as COO and Chris Nelson remains in place as the CFO. Youngevity is definitely a company that has many interesting, exciting, and almost odd things going on internally there is now doubt that with more than 400 products the company is poised for an international expansion.
Succeeding in FDI Youngevity
Obviously there is a lot going on inside Youngevity, and it won’t be clear to how well integrating all these companies, personalities, products, and compensation plans will come together for some time. However one thing is clear and that is Youngevity is a Network Marketing company and that why your success is 100% tied to your ability to enroll and sponsor new people into your FDI Youngevity business.
I highly recommend anyone interested in creating a substantial income in Youngevity implement a proven Attraction Marketing System. This system must allow you to brand yourself as a leader, teach and allow you to generate leads, as well as help you generate income from the individuals who don’t want to join you’re Youngevity business. If you tie this online Attraction Marketing System with a solid strategy FDI and Youngevity could be the opportunity you’ve always been seeking.
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