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The Top 3 Mistakes Made In MLM

by James Yancey

Congratulations for stopping by this post, you were smart enough to realize that knowing what NOT to do is just as important as knowing what to do.

I know if you understand and follow these MLM tips you will greatly enhance your odds of success.  Here we go!

MLM Mistake #1 – Not Avoiding The Roller Coaster

Riding the roller coaster is the biggest mistake in MLM.  If we stop and consider roller coasters for a second they can be an exciting thrill ride, fun, and even terrifying.  Whatever the emotion you personally get it’s always a relatively short ride.

If you think about it who would want to be on a never ending roller coaster?  If you said no one, and I’m sure you did – you realize that MLM can be an emotional roller coaster with hi- highs and low-lows, and if you want to CHOOSE success, you absolutely must CHOOSE how you handle the high’s and low’s of the business – if you don’t you won’t be on the MLM ride very long.

Keep in mind – I’m not saying to not get excited, I’m also not saying to not be disappointed or frustrated at times – what I’m saying is to not let your emotions stop you from moving forward regardless of which emotion is looking to take you for a ride.

MLM Mistake #2 – A Naive Concept of Duplication

Duplication in MLM is a touchy subject, some experience it – others yearn for it.  Most people seem to believe it some how up to the company or their upline to create.  Some feel like it’s because of a particular method of presentation or even because of sales skill, you’ll even hear it’s because of a simple the system that must be implemented.

Let’s quickly look at each, could it be the company?  Well, every MLM company has people succeeding and people failing, right? So it can’t be the company. (BTW, Since most believe it is, most struggle).

Maybe its skill or the method of presentation?  While I won’t say this isn’t a factor, I’ve certainly seen some really BAD presentations and some even worse approaches that still accomplish the goal of enrolling a new distributor.  If you’ve been around MLM for a while I’ll bet you’ve seen at least 1 corporate MLM website and presentation that looks like crap that’s pulling in distributors like crazy!  I’ve also seen the opposite, great presentation, great look, and feel, and still stagnant growth and attrition in the business.

Perhaps its simplicity and a system?  Well if you’ve been to at least 1 MLM training at all you’ve been told follow the system, right?  Can you easily describe in detail the system?  Or are you going to tell me to make a list, call them, and enroll them – and have them do the same.  Maybe you’ll suggest a meeting, or webinar.  Whatever the approach being recommended is it really systematic?  If it’s truly systematic why do so many people struggle and look outside the company and line of sponsorship for answers?  I’ll leave that one for you to answer for yourself (like I said, duplication is a touchy subject).

My thoughts on duplication… (Kinda revolutionary – let’s start a revolution)

Simply put, don’t worry so much about duplicating tasks, strategies, or words (that will come in time).  Focus on learning and teaching people how to duplicate the right MINDSET (this must be the focus from the start).  Like we talked about, regardless of the company, products, presentation, or system – leaders succeed – and it’s because of our MINDSET, and it’s only something we as individuals can control.  So, learn and study how leaders think – and learn to pattern and duplicate that thought – as it’s thinking that will improve and develop your attitude, your attitude will determine your actions, and your actions will develop into habits, and your daily habits will create your results.

MLM Mistake #3 – Choosing The Wrong Kinds Of Mentors

Choosing a mentor that can help you is critical to succeeding in anything.  I want you to notice I didn’t say having a mentor – I said, CHOOSING one that can help you.

More often than not people choose mentors based on their level of respect, or for some level of accomplishment the person reached and not based on what’s actually important.  (Put importance on if the mentor can and is willing to help you.)

Let’s look at 2 GURU examples that can easily be recognized by anyone.

Example 1 – (the real estate example), Millions of people who desire to become new real estate investors actually look up to and follow Donald Trump and believe he is a good role model for them – and this has always baffled me.  I’ve often heard people refer to him as their mentor or role model.  This has always struck me as odd because Trump was received formal education, millions from his family to get started, and they came to his aid with millions when he made mistakes.  While he ultimately fostered that money into more – he came from money, and his situation is certainly not at all similar or comparable to a new first generation investor.  I can see the attraction to Trump, yet Trump is someone who CAME from money and contacts, he not a person who built a fortune from the ground up with no or few contacts.  Can he really teach the new investor how to win without these advantages?  (Nothing against The Donald from him we can certainly learn and should learn his MINDSET of persistence and his understanding of branding – feel free to comment and keep the discussion going!)

Example 2 – (the make money example) Robert Kiyosaki and I love reading Robert!  But, is he or should he be considered a good mentor?  Well, if you read Rich Dad Poor Dad you know Robert had direct contact, mentorship, and advice from “the wealthiest man in Hawaii” from about age 5 until the time he himself became a multi-millionaire.  While Robert definitely provides great information and motivation the real almost hidden lesson he teaches is one of direct access.  Are you getting direct advice, contact, and mentorship from someone who can actually help you and wants to help you?  (Robert has mastered gaining direct access to those who can help him and is a master of influence.)

If you’re scratching your head wondering what do these 2 examples have to do with MLM?  Well it’s simple – if you’re struggling chasing a burnt out, un-interested, unresponsive warm market and your mentor tells you to approach them again.  You may have a “Donald Trump mentor”  remember Donald’s family was supportive, had connections, had money, – the whole family had a very responsive warm market eager to support them.  Donald never had to build from the bottom to the top from scratch.  (When you realize even when had major issues he still had contacts.)  Who is mentoring you in building your MLM business?  Did they have a responsive warm market eager to join when he called with an opportunity, if so how can they truly help you build from scratch?

Perhaps your mentor is the Robert Kiyosaki style – full of good ideas and possibilities, but doesn’t really share how to implement them, very motivational and inspirational, but impossible to get direct access to?  If you find yourself in either situation the sooner you recognize it the better.  You can then focus on finding the person who can actually help you, or continue to sharpen you skill for yourself – stay positive, stay focused, and stay in action.  In time, you’ll develop the skills to be able to add value to your own life and the lives of others.

To Your Success!

 

PS.  If your sponsor doesn’t have a plan that incorporates the internet or doesn’t teach you how to make money from the people who say NO to your MLM company – CHECK THIS OUT!

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